Yo, Taxi!

New Yorkers hail a lot of cabs, and it can become quite competitive at rush hour when it’s raining, or late at night when bars and nightclubs close. This battle forces New Yorkers to risk their lives wading into oncoming traffic, frantically trying to get a cabbie’s attention. To give the stylish New Yorker the upper hand, I’ve developed Yo, Taxi!, a design that is sure to stop a Yellow Cab in its tracks.

Yo, Taxi! is a coat embedded with a persistence of vision display, shown through a single row of LEDs positioned in the cuff of the coat. When the wearer raises his or her hand and begins waving it in the natural taxi hailing gesture, the LEDs illuminate. The POV strobes in time with the wearer’s action, creating the illusion of the word “TAXI” floating in mid-air.